Client Keith Rector needed an identity that captured his passion/vocation - art directing for theme parks like Disney, Universal, Marvel and more.⠀
Keith was inspired by theme park and ride logotypes from the 70s and 80s - needless to say, I had a lot of fun developing these.⠀
The finalized logotype features an exaggerated "h" ascender and extended stem for the "t" - a fun play on the campy typography of retro theme park design.
Keith applied his logotype to riso-printed tickets to add a touch of whimsy and authenticity to his personal brand.
Ferris Wheel photo by Michelle Ventura